BRAND STRATEGY
Corporate/product/service positioning with a supporting narrative; naming.
EXECUTIVE SPEECH WRITING
Speech writing: Keynote, industry events, internal meetings; executive/personal brand development.
CUSTOMER PERCEPTION STUDIES / BRAND BENCHMARKING STUDIES
In-depth customer interviews designed to identify strengths and gaps in the engagement model, competitive positioning, etc.
ON-STAGE BRANDING/SPEAKER TRAINING
Branding on-stage/live presentations to build a personal brand via TED Talk-styled training (group & 1:1).
CUSTOMER PERSONAS
End-user personas; behavioral/ character illustrations use to shape the customer experience and tailor messaging to specific segments.
STRATEGIC/BRAND MESSAGING
Brand, portfolio, product messaging development with implementation training for internal teams.
EMPLOYEE/TEAM SATISFACTION STUDIES
In depth interviews to uncover practices, dynamics, and services gaps that create drag on relationships and business.
BEST IN CLASS WRITING TRAINING
Customized writing/training modules based on brand strategy and competitive messaging practices. Modules are customized to the business, division, region, etc.